An excellent way to implement a good plan is to understand the business establishment’s services clearly. This mainly goes to the root of the business. Our flagship products represent the essence of our commitment to quality, ethical sourcing, and the promotion of West African agricultural excellence. Each item has been carefully selected to showcase the rich biodiversity and natural goodness of the region. As we bridge the gap between West Africa and Canada, these flagship products stand as ambassadors of fair trade and superior quality.
These flagship products embody the essence of TRANSPORT JUSTINT IMPORT-EXPORT’s mission and vision. They represent the best of West African agriculture, each product telling a story of quality, sustainability, and the positive impact of fair trade.
TRANSPORT JUSTINT IMPORT-EXPORT is a thriving company poised to make a significant impact in the food product brokerage and distribution industry in Canada. Established with the aim of fostering a new era of fair trade between West Africa and Canada, our company specializes in offering a diverse range of natural and biological food products sourced from the rich agricultural landscapes of West Africa. Our product line includes high-quality items such as cashew nuts, sesame seeds, dried and fresh mangoes, dried and fresh pineapples, bananas, biological honey, and shea butter for cosmetic use. Our business operates in the food product brokers and distributors industry, where we act as a bridge between West African farmers and Canadian consumers. Our target market spans the entire Canadian landscape, with a focus on four main cities: Toronto, Vancouver, Montreal, and Calgary.
The business model of TRANSPORT JUSTINT IMPORT-EXPORT is designed to facilitate the seamless integration of high-quality West African natural and biological food products into the Canadian market. Our model encompasses various elements that work cohesively to create value for both
suppliers in West Africa and consumers and businesses in Canada. Here is an overview of our business model:
Sourcing and Supplier Relationships: We establish strong and direct relationships with local farmers and suppliers in West Africa, particularly focusing on regions known for producing high-quality natural and biological food products. Our commitment to fair trade practices ensures that suppliers receive fair compensation for their products, contributing to the economic development of the communities involved.
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Key Partners § Local farmers and suppliers in West Africa § Logistics and transportation partners § Certification and quality assurance bodies § Strategic marketing and branding partners |
Key Activities § Sourcing high-quality natural and biological food products § Establishing and maintaining fair trade relationships § Quality assurance and certification processes § Distribution and logistics management Marketing, branding, and customer education |
The key to the success of TRANSPORT JUSTINT IMPORT-EXPORT lies in a combination of strategic elements that collectively contribute to achieving our business objectives and fulfilling our mission. These key success factors encompass various aspects of our operations, customer relations, and overall business philosophy:
Quality Assurance: Our commitment to delivering the highest quality natural and biological food products from West Africa is fundamental to our success. By ensuring that our products meet stringent quality standards, we not only satisfy customer expectations but also build trust and loyalty within the market.
This section identifies and analyses the likelihood of potential issues that may impede the growth and continuity of TRANSPORT JUSTINT IMPORT-EXPORT during business operations. So, we have identified likely and possible risks that may hinder the organisation from achieving key business initiatives. We will proactively and continuously examine and manage potential challenges through a thorough risk management approach.
At TRANSPORT JUSTINT IMPORT-EXPORT, we are not exempted from the risks every business in the industry is exposed to. With the emergence of our company, the possible risks are wide acceptability as a viable substitute for others, capital injection to launch and stabilise business growth, and the need for a strong marketing program. Different strategies will be implemented to ascertain that our business risks are controlled or minimised. These strategies include;
At TRANSPORT JUSTINT IMPORT-EXPORT, we prioritize building strong and lasting relationships with our customers. Our customer management approach is rooted in transparency, responsiveness, and a genuine commitment to meeting and exceeding customer expectations. We understand that satisfied customers are the key to our success, and our approach reflects our dedication to providing value at every touchpoint.
Our pricing strategy at TRANSPORT JUSTINT IMPORT-EXPORT is built on a foundation of fairness, transparency, and sustainability. We recognize the importance of offering competitive prices to our customers while ensuring that our sourcing practices support fair compensation for farmers and uphold ethical and environmental standards. Our pricing strategy aligns with our mission and vision, reinforcing our commitment to fostering a new era of fair trade.
Key Elements of Our Pricing Strategy:
Fair Trade Principles: Our pricing strategy is anchored in fair trade principles. We ensure that the prices we pay to our partner farmers in West Africa reflect the true value of their products and contribute to sustainable livelihoods. By adhering to fair trade practices, we aim to empower local communities and promote economic equity.
At TRANSPORT JUSTINT IMPORT-EXPORT, our core values serve as the foundation of our business culture, guiding our actions, decisions, and interactions with both our customers and our team. These values are deeply ingrained in the way we operate and represent what we stand for:
Fairness and Equity: We are committed to fair trade practices that prioritize equitable compensation for our partner farmers in West Africa. Our commitment to fairness extends to all aspects of our business, from pricing strategies to the treatment of employees, customers, and stakeholders. We believe that fairness is fundamental to building sustainable and mutually beneficial relationships
The import-export industry requires significant resources, including knowledge of international trade regulations, established relationships with suppliers and distributors, and a robust logistics infrastructure. The initial investment, expertise, and network required act as barriers to entry, reducing the threat of new competitors entering the market easily
Buyers, including wholesalers and distributors, may have moderate bargaining power. The availability of alternative suppliers and the diversity of products in the market can provide buyers with options. However, the uniqueness of West African products and the emphasis on fair trade and quality may mitigate some of the buyers' power
The competitive landscape involves other food product brokers, distributors, and suppliers, both local and international. The emphasis on fair trade and high-quality products may differentiate TRANSPORT JUSTINT IMPORT-EXPORT. However, the industry's moderate concentration and the presence of other players striving for similar market segments contribute to moderate competitive rivalry.
The bargaining power of suppliers may vary depending on the specific products sourced. For instance, in regions where certain agricultural products are abundant, suppliers may have relatively lower bargaining power. However, for unique or specialized products, suppliers could have more influence, especially if they are limited in number.
The threat of substitutes is generally low, especially for unique and specialized products from West Africa. While there may be alternative sources for some products, the distinct qualities and ethical considerations associated with our offerings create a differentiating factor that minimizes the impact of substitute products
: A stable political environment in both West Africa and Canada is crucial for smooth
trade operations. Political stability reduces the risk of disruptions
in the supply chain.
The presence of favorable trade agreements between West African
countries and Canada can positively impact the ease of importing
and exporting goods
Fluctuations in exchange rates can impact the cost of imports and exports. TRANSPORT
JUSTINT IMPORT-EXPORT should monitor and manage currency risks.
Economic growth in both West Africa and Canada can influence consumer purchasing power
and demand for imported goods
Understanding and adapting to the cultural preferences of consumers in Canada is essential
for marketing and selling West African products successfully
Consumer preferences for natural and organic products align with the company's offerings. Staying
attuned to health and wellness trends is crucial.
Leveraging advancements in logistics technology can optimize supply chain efficiency, reduce costs,
and enhance overall operational effectiveness
Utilizing e-commerce platforms can broaden the reach to consumers and streamline
the distribution process.
Growing awareness and demand for sustainable and ethically sourced products align
with the company's values. TRANSPORT JUSTINT IMPORT-EXPORT can capitalize
Implementing eco-friendly transportation and packaging practices can contribute to
environmental sustainability.
Adhering to import and export regulations, labeling requirements, and food safety standards
is crucial for compliance.
Changes in trade policies, tariffs, or trade restrictions can impact the cost and ease of conducting
international trade
The company's commitment to fair trade aligns with the growing consumer preference for
ethically sourced products
Emphasizing CSR initiatives and communicating them transparently can enhance the company's
reputation and appeal to socially conscious consumers
Market segmentation is one of the pivotal keys to ensuring optimal success for our business. Our primary focus at TRANSPORT JUSTINT IMPORT-EXPORT is on wholesale buyers and distributors within the Canadian market. By strategically targeting this segment, we aim to establish ourselves as a key player in the import and distribution of West African fair and high-quality products. Our target market encompasses businesses and entities that operate within the food industry supply chain, including retailers, grocery stores, specialty food shops, and other distribution channels.
Key Attributes of our Target Market:
By strategically targeting wholesale buyers and distributors in the Canadian market, TRANSPORT JUSTINT IMPORT-EXPORT aims to create a lasting impact on the food industry while fostering positive relationships with partners who share our commitment to ethical business practices and exceptional product quality.
The market segments will be targeted in several different ways. Our first strategy will be to create awareness by directly contacting students, workers, and tourists, giving them an orientation regarding the product and service, benefits, and features. At TRANSPORT JUSTINT IMPORT-EXPORT, our focus goes beyond broad categories to identify specific target segments within the Canadian market. By understanding the unique needs and preferences of these segments, we aim to tailor our marketing and distribution strategies for optimal impact. Our target segments are characterized by shared characteristics and behaviors that align with our mission of promoting fair trade and delivering high-quality West African products.
The fact that we are operating makes competition in the industry inevitable for us. In the competitive landscape of food product brokerage and distribution, TRANSPORT JUSTINT IMPORT-EXPORT faces competition from various suppliers and distributors offering similar products. Our competitors operate in the broader market of nuts, dried fruits, and natural food products. Understanding and analyzing the competitive landscape is crucial for our strategic positioning and differentiation. Here are some key competitors in our industry:
At TRANSPORT JUSTINT IMPORT-EXPORT, we are not deterred by this as the competitive edge compels us; we have over them, which will build recognition and reputation in our community and provide exceptional products for our customers.
At TRANSPORT JUSTINT IMPORT-EXPORT, facing the difficulties of the tough economy and new sources of competition, we recognised that we must deliver the highest service levels to retain existing customers and acquire new ones. Highly effective management is crucial to this objective. In our efforts to improve customer service and maintain competitive advantages, we have highlighted some factors that will give us a competitive advantage in the marketplace. Some elements include competence, trust, honesty, quality, transparency, prompt delivery, service effectiveness, and excellent relationship management.
Our services combine cost with the most cutting-edge service techniques. Without a doubt, the caliber of our service will result in word-of-mouth recommendations. We are committed to the client’s satisfaction and fulfilling their demands. TRANSPORT JUSTINT IMPORT-EXPORT possesses several key competitive advantages that set us apart in the food product brokerage and distribution industry, positioning us as a unique and attractive choice for consumers, wholesalers, and retailers. Our competitive advantages include:
These competitive advantages collectively position TRANSPORT JUSTINT IMPORT-EXPORT as a preferred choice for those seeking high-quality West African products, ethical business practices, and a commitment to positive social and environmental impact.
Our competitive advantages are the factors that differentiate the company from competitors. TRANSPORT JUSTINT IMPORT-EXPORT will differentiate itself from the competitors with the following:
TRANSPORT JUSTINT IMPORT-EXPORT will use these above factors to the company’s advantage to achieve our set goals and become the best company.
Given the innovative nature of TRANSPORT JUSTINT IMPORT-EXPORT, our environment’s realities are to maintain and build on our strengths, take advantage of our opportunities, fix or eliminate our weaknesses, and counter threats. The following analysis highlights TRANSPORT JUSTINT IMPORT-EXPORT’s internal strengths and weaknesses and the opportunities and threats facing the business in our external environment.
Strengths:
Weaknesses:
Opportunities:
Threats:
Just like any other business, ours will need marketing to raise public knowledge of the brand and make sure that enough money is made to keep the doors open. TRANSPORT JUSTINT IMPORT-EXPORT’s marketing strategy is designed to showcase our unique offerings, build brand awareness, and attract customers, wholesalers, and retailers who value high-quality West African products and ethical business practices. Our comprehensive marketing strategy encompasses various channels and tactics to effectively reach our target audience.
Reaching out to our target audience and employing referral marketing is essential to the success of TRANSPORT JUSTINT IMPORT-EXPORT. The number of customers our service can draw will significantly boost the revenue streams for our business. By implementing this comprehensive marketing strategy, TRANSPORT JUSTINT IMPORT-EXPORT aims to create a lasting impact, foster brand loyalty, and contribute to the continued growth of fair trade and high-quality West African products in the Canadian market. We will build a website for easy access to information about our products and services and how to go about them. Our webpage will also be utilised as a part of a significant marketing push. We will critique our website to provide the best service description and contract for affiliates.
As stated in an earlier section, the competitive edge of the structured conversation system will drive people’s love for our company and develop long-lasting customer relationships. What will drive the bottom line beyond creating loyal customers is the revenue generated through providing our exceptional product and excellent service. TRANSPORT JUSTINT IMPORT-EXPORT’s sales strategy is designed to drive revenue growth, expand market share, and establish strong relationships with wholesalers and distributors. Our approach is customer-centric, focusing on delivering value, building trust, and meeting the diverse needs of our clients. The following outlines key components of our sales strategy:
By incorporating these strategies, TRANSPORT JUSTINT IMPORT-EXPORT aims to not only drive sales growth but also establish a strong and sustainable presence in the Canadian market for high-quality West African products.
TRANSPORT JUSTINT IMPORT-EXPORT’s operational plan outlines the key activities, processes, and resources required to achieve our business objectives. It covers various aspects of our operations, including sourcing, distribution, logistics, quality control, and sustainability.
Sourcing and Supply Chain Management:
Distribution and Logistics:
Technology Integration:
Sustainability Initiatives:
Quality Control and Assurance:
Marketing and Branding:
Employee Training and Development:
Customer Service Excellence:
Risk Management:
Continuous Improvement:
By diligently implementing this operational plan, TRANSPORT JUSTINT IMPORT-EXPORT aims to not only meet current business demands but also lay the foundation for sustainable growth, social responsibility, and excellence in the food product brokerage and distribution industry.
The following section contains financial information for TRANSPORT JUSTINT IMPORT-EXPORT. Tables and charts show annual projections for the first five business years.
Description | Cost |
Legal | 2000 |
Licenses | 500 |
Equipment | 50000 |
Employees salaries | 8400 |
Computer | 3000 |
Website&App deevelopment | 15000 |
Transportation | 10000 |
Insurance | 5000 |
Marketing | 20000 |
Startup Inventory | 115000 |
Office Supplies | 5000 |
Research&Development | 10000 |
Other startup expenses | 6100 |
Total Startup Expenses | $250,000 |
Owner’s Investment | $50,000 |
Investor’s Fund | $200,000 |
Total Investment | $250,000 |
Below is the financial overview showing the business’s profitability as the sales increase with a minor change in the cost. The profit is seen to increase with sales.
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
Total Revenue | $460,000 | $598,000 | $777,400 | $1,010,620 | $1,313,806 |
Total Expenses | $145,400 | $160,740 | $178,034 | $197,603 | $219,840 |
Net Profit | $141,716 | $204,310 | $287,561 | $397,857 | $543,516 |
The below table is the profit and loss projection for the first five business years. The sales are seen to increase each year, causing a considerable increase in the net profit too.
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
Sales |
|
|
|
|
|
Average selling price per 100 Gram | $2 | $2 | $2 | $2 | $2 |
Average number of sales | 200000 | 260000 | 338000 | 439400 | 571220 |
Total Sales | 460,000 | 598,000 | 777,400 | 1,010,620 | 1,313,806 |
|
|
|
|
|
|
Direct Cost |
|
|
|
|
|
Direct Cost | 115,000.00 | 149,500.00 | 194,350.00 | 252,655.00 | 328,451.50 |
Total Direct Cost | 115,000 | 149,500 | 194,350 | 252,655 | 328,452 |
|
|
|
|
|
|
Gross Margin | $345,000 | $448,500 | $583,050 | $757,965 | $985,355 |
Gross Margin % | 75% | 75% | 75% | 75% | 75% |
|
|
|
|
|
|
Operating Expenses |
|
|
|
|
|
Website | 12,000 | 13,200 | 14,520 | 15,972 | 17,569 |
Phone | 2,400 | 2,640 | 2,904 | 3,194 | 3,514 |
Salaries | 100,000 | 110,000 | 121,000 | 133,100 | 146,410 |
Transportation | 7,000 | 9,100 | 11,830 | 15,379 | 19,993 |
Advertising | 12,000 | 13,200 | 14,520 | 15,972 | 17,569 |
Office Supplies | 6,000 | 6,600 | 7,260 | 7,986 | 8,785 |
Insurance | 6,000 | 6,000 | 6,000 | 6,000 | 6,000 |
Total Operating Expenses | $145,400 | $160,740 | $178,034 | $197,603 | $219,840 |
|
|
|
|
|
|
Operating Income | $199,600 | $287,760 | $405,016 | $560,362 | $765,515 |
Operating Margin | 43% | 48% | 52% | 55% | 58% |
|
|
|
|
|
|
EBITDA | $199,600 | $287,760 | $405,016 | $560,362 | $765,515 |
Depreciation & Amortization | $0 | $0 | $0 | $0 | $0 |
Loan Repayment | $0 | $0 | $0 | $0 | $0 |
Tax Incurred (29% Income Tax) | $57,884 | $83,450 | $117,455 | $162,505 | $221,999 |
|
|
|
|
|
|
Net Profit | $141,716 | $204,310 | $287,561 | $397,857 | $543,516 |
Net Profit Sales % | 31% | 34% | 37% | 39% | 41% |
According to the analysis, it is expected that the business will make a total revenue of $460,000 in its first year of operation. Every business always aspires to increase its sales. With the marketing strategy adopted, it is assumed that this will yield an increase in the subsequent years of business operations, thereby causing the revenue for each year to increase by 30%.
The volume of revenue influences the profit that will be made during the year; therefore, revenue generated while running the business results in an increase in profit made by the business after taking care of all expenses.
Chart: Profit and Loss
Below is a cash flow statement projection for five years showing the cash movement within the business.
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
Cash From Operations | |||||
Cash Sales | 460,000 | 598,000 | 777,400 | 1,010,620 | 1,313,806 |
Subtotal Cash From Operations | 460,000 | 598,000 | 777,400 | 1,010,620 | 1,313,806 |
| |||||
Additional Cash Received | |||||
Owner’s Investment | 50,000 | – | – | – | – |
Investor’s Fund | 200,000 | – | – | – | – |
New Long-term Liabilities | – | – | – | – | – |
Sales of Other Current Assets | – | – | – | – | – |
Sales of Long-term Assets | – | – | – | – | – |
New Investment Received | – | – | – | – | – |
Subtotal Cash Received | 710,000 | 598,000 | 777,400 | 1,010,620 | 1,313,806 |
| |||||
Expenditures | Year 1 | Year 2 | Year 2 | Year 2 | Year 3 |
Total Cost of Sales | 115,000 | 149,500 | 194,350 | 252,655 | 328,452 |
Total Operating Expenses | 145,400 | 160,740 | 178,034 | 197,603 | 219,840 |
Loan Repayment | – | – | – | – | – |
Tax Incurred | 57,884 | 83,450 | 117,455 | 162,505 | 221,999 |
Subtotal Spent on Operations | 318,284 | 393,690 | 489,839 | 612,763 | 770,290 |
| |||||
Additional Cash Spent | |||||
Other Liabilities Principal Repayment | – | – | – | – | – |
Long-term Liabilities Principal Repayment | – | – | – | – | – |
Startup Expenses | 250,000 | – | – | – | – |
Purchase Long-term Assets | – | – | – | – | – |
Investor Dividends | – | – | – | – | – |
Owner’s Drawing | – | – | – | – | – |
Subtotal Cash Spent | $568,284 | $393,690 | $489,839 | $612,763 | $770,290 |
|
|
|
|
|
|
Net Cash Flow | $141,716 | $204,310 | $287,561 | $397,857 | $543,516 |
Cash Balance | $141,716 | $346,026 | $633,587 | $1,031,444 | $1,574,959 |
Chart: Cash Flow
The graph above shows an upward movement of the closing cash balance, indicating an increase in cash balance at the end of every period.
Below is the financial forecast of the balance sheet for the business. The below table shows the steady growth in the net worth of the organization, and this shows that the business is a very profitable one.
Table: Balance Shee
| Starting balance | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
| Current Assets | ||||||
| Cash | – | 141,716 | 346,026 | 633,587 | 1,031,444 | 1,574,959 |
| Startup Inventory | 0 | 115000 | 0 | 0 | 0 | 0 |
| Total Current Assets | – | 256,716 | 346,026 | 633,587 | 1,031,444 | 1,574,959 |
| Long-term Assets | ||||||
| Long-term Assets | – | – | – | – | – | – |
| Accumulated Depreciation | – | – | – | – | – | – |
| Total Long-term Assets | – | – | – | – | – | – |
| Total Assets | – | 256,716 | 346,026 | 633,587 | 1,031,444 | 1,574,959 |
| Liabilities and Capital | ||||||
| Current Liabilities (Loan) | – | – | – | – | – | |
| Accounts Payable | – | – | – | – | – | |
| Current Borrowing | – | – | – | – | – | – |
| Other Current Liabilities | – | – | – | – | – | – |
| Subtotal Current Liabilities | 0 | 0 | 0 | 0 | 0 | 0 |
| Long-term Liabilities | – | – | – | – | – | – |
| Total Liabilities | 0 | 0 | 0 | 0 | 0 | 0 |
| Paid-in Capital | – | – | – | – | – | – |
| Retained Earnings | – | 141,716 | 346,026 | 633,587 | 1,031,444 | 889,541 |
| Earning | – | 141,716 | 204,310 | 287,561 | 397,857 | 543,516 |
| Total Capital | – | 256,716 | 346,026 | 633,587 | 1,031,444 | 1,574,959 |
| Total Liabilities and Capital | – | 256,716 | 346,026 | 633,587 | 1,031,444 | 1,574,959 |
| Net Worth | $0 | $256,716 | $346,026 | $633,587 | $1,031,444 | $1,574,959 |
Chart: Net Worth
Break-even is the point where the business neither makes a profit nor a loss. This means that at break-even, the business can only pay up its fixed and variable expenses without any excess. The essence of break-even is to determine the number of sales that could lead to profitability.
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
Fixed cost | $145,400 | $160,740 | $178,034 | $197,603 | $219,840 |
Variable Cost % | 25% | 25% | 25% | 25% | 25% |
Gross Margin % | 75% | 75% | 75% | 75% | 75% |
Break Even Income | $260,400 | $310,240 | $372,384 | $450,258 | $548,291 |
Revenue | $460,000 | $598,000 | $777,400 | $1,010,620 | $1,313,806 |
The business breaks even in the first year of business activities. This means there must be more than $260,400 worth of sales yearly before any profit can be recorded. The above analysis can be seen in the below graph showing the break-even income and revenue.
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