At TRANSPORT JUSTINT IMPORT-EXPORT, we have both short-term and long-term objectives to achieve our mission and vision.

Short-Term Objectives:

• Increase brand awareness in the Canadian market for West African products within the next six months.
• Secure partnerships with at least three key wholesalers or distributors in major Canadian cities within the next quarter.
• Achieve a 20% increase in online sales through the e-commerce platform within the next three months.
• Conduct a comprehensive review of current supply chain processes and identify areas for optimization within the next two months.
• Obtain certification for an additional product in the portfolio within the next four months to enhance credibility and marketability.

Long-Term Objectives:

• Establish TRANSPORT JUSTINT IMPORT-EXPORT as a leading distributor of West African fair trade products in Canada within the next three years.
• Expand product offerings to include new, in-demand items sourced from West Africa within the next five years.
• Develop a sustainable sourcing model that supports 80% of our product line directly from West African farmers within the next five years.
• Achieve a 30% increase in overall market share for West African products in the Canadian food distribution industry within the next five years.
• Implement a comprehensive sustainability program, including eco-friendly packaging and carbon footprint reduction initiatives, within the next three years.
• Establish partnerships with non-profit organizations to support community development projects in West African regions within the next two years.
• Expand the geographical reach of our distribution network to cover more remote areas in Canada within the next four years.
• Attain recognition as an industry leader in promoting ethical sourcing and fair trade practices within the next five years.
• Implement advanced data analytics tools for predictive modeling and trend analysis within the next two years to enhance operational efficiency.
• Develop a comprehensive employee training and development program to foster a skilled and motivated workforce within the next three years.